iPhone Software

After reading all this about the Apple software race, even to sell it like “a two-part package comprised of a tool kit to help developers write programs for the iPhone and a venue in which to sell them — a variation on Apple’s iTunes music store model called the App Store”.
For sure, there will be hundreds of apps developed. Something I was always surprised about is the amount of apps created already for the Mac, despite its market share is not rocket numbers. Now the question for me is: how those apps will be capitalized? Which software business model is following the iPhone? Pay-per-use, telco revenue, licensing? Any help?







