Bubble, the Web 2.0?

As it is discussed in this article in Slashdot, quite a few of the current Web 2.0 companies are near to a “bubble stage”. Firstly, if in the old times of the irrational exuberance, the main complaint of VCs and everybody else was the lack of a proper business model and the firm belief that there was money out there to be made of the company business plan… aren´t we now facing the same situation?
I think (same as Guy Kawasaki, what a great post, btw) that the world is running amok with entrepreneurs pitching all kinds of Web 2.0 business idea, no matter if they really thought they can have some benefit or do some real stuff out of that Web site filled up with videos, photos and what not. Now, is it really possible to have a sustainable business model on the Web from the economy of attention or based on something different that pure advertising? Let me doubt it…
I don´t reckon that is the way. Merely relying on publicity, viral marketing, being digged or stuff like that is too weak. However, looking for subscription or a more reliable source of funding can be the key.









