Yet another post on SAP interesting strategy, this time the German software giant has acquired Business Objects, detouring its organic growth and using the purse, a 6.8Bn$ deal. Not peanuts. “Business Objects (BOBJ) competes in the fast-growing market for software that helps companies plan budgets, close their books, and divine their most profitable customers. Together with an aggressive push by SAP into selling software aimed at small and midsize companies, adding business intelligence to its portfolio could help SAP win new customers at a time when sales growth has slowed for its traditional manufacturing and supply-chain management software”.
I find it an interesting movement, particularly when some rumours were talking about the German company looking for a buyer. This conservative trace points out at precisely the opposite: SAP has still a lot to offer and to compete. Pure-blood European software. Good luck.
And now SAP and BEA? at Kaizen Bits | 15-Oct-07 at 11:42 am | Permalink
[...] Earlier this week, we already talked about SAP acquiring Business Objects and this definitely has an impact on the whole market of Information Systems, where both SAP and Oracle fight and challenge themselves. [...]