The last Cisco Annual Security Report points out, according to this press article in Spanish, that most organizations do not fully trust in outsourcing their data and processes to the Cloud. On the other hand, some minor organizations do exactly the other way round and trust too much in a hosting or Cloud services.
To me, this is just the beginning of a technology whose origins are not clear at all and is going mainstream slowly but surely. Cisco is a great company and their equipment is all over the world and same applies to most companies providing Internet infrastructure. They simply know the Cloud is out there and space and resources will be a commodity for a clear cost-reduction reason.
It´s been a while since I have been thinking in writing a long essay (the word “book” makes me shiver, pure fear 
) about how most Cloud features have long showed up in many business models we have these days. The book would analyze how new and promising business models are backed on Cloud features.
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